The Beginning of It All

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Ichkaa was born from a personal mission: to transform the way agricultural products reach consumers from the field. For me, this is not just a business; it is a cause I carry in my heart, based on life experiences and a deep desire to change the situation of farmers and small businesses.

The First Spark

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I grew up on my father’s farm, where I saw firsthand the hard work that farmers put in every day and how little they often earn from their harvests. I was frustrated to see how the chain of middlemen affected their income. It was during the pandemic that I understood the magnitude of this problem.

Understanding the Problem from Within

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To truly understand the challenges in food distribution, I decided to get involved directly. I undertook several initiatives:

• I tried to connect small businesses with a blueberry farmer.
• I started a dark kitchen to face firsthand the challenges that restaurants encounter when sourcing their ingredients.
• I worked closely with restaurants, hotels, and bakeries on their marketing strategies.

Creating a Solution

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Current platforms, do not solve these problems. They are expensive, logistically inefficient, and often fail to meet the promised quality. I have seen restaurant owners waste hours of their day searching for good-quality products at fair prices.

Our Mission

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At Ichkaa, we are not just looking to change the supply chain; we want to create a positive impact on the lives of farmers, small businesses, and consumers. This is our opportunity to give back value to the countryside, to offer fresh and quality products to businesses, and to support the communities that have given us so much.